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Everyone Has a Story

What Are URL Slugs and How Do They Affect My Website's Search Rankings?

Not to be confused with a domain name, URL slugs are used to identify unique pages on a website. Consisting of letters, numbers and hyphens, they help visitors and search engines find specific pages. Unfortunately many webmasters overlook the role URL slugs play in search engine optimization (SEO). Webmasters should follow the tips outlined here to create Google-friendly URL slugs.
How URL website page naming can effect SEO
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PageRank vs TrustRank: What's the Difference Between These SEO Metrics?

PageRank and TrustRank are two common search engine optimization (SEO) metrics that can influence a website's search ranking. TrustRank is used to measure a website's trust, whereas PageRank measures a website's authority. They've been around for more than a decade, helping search engines calculate the appropriate rankings for billions of indexed websites and web pages. But while many webmasters have heard of PageRank and TrustRank, few know the mechanics of these SEO metrics and how they work.

It's designed to boost search rankings of websites that are trustworthy and lower the search rankings of their dubious counterparts. Although it's a small ranking factor, TrustRank can still influence a website's search ranking on Google.
The difference between pagerank and trustrank
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A Simple SEO Guide to Securing Long-Term Local Rankings

When it comes to local marketing, most businesses are focused on ranking in the search engines. A great deal of search engine traffic is built around local queries, so a high ranking lets businesses reach their target audience. This article offers a simple guide to ranking websites for local searches.
local seo guide
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