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PageRank vs TrustRank: What's the Difference Between These SEO Metrics?

The difference between pagerank and trustrank
PageRank and TrustRank are two common search engine optimization (SEO) metrics that can influence a website's search ranking. TrustRank is used to measure a website's trust, whereas PageRank measures a website's authority. They've been around for more than a decade, helping search engines calculate the appropriate rankings for billions of indexed websites and web pages. But while many webmasters have heard of PageRank and TrustRank, few know the mechanics of these SEO metrics and how they work.

It's designed to boost search rankings of websites that are trustworthy and lower the search rankings of their dubious counterparts. Although it's a small ranking factor, TrustRank can still influence a website's search ranking on Google.
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