These are the common tools to get started with your SEO journey. For both experts and DIY minded amateurs, you'll want to create accounts and utilize each of these tools during your optimization process. These tools will provide valuable data on website traffic, how the search engines are indexing your site, and will help you locate any performance bottlenecks that could negatively affect your user experience. Whether you're a paying customer or not, we're here to help you in your journey, so feel free to ask questions as needed.
Every website owner needs to know how many people are visiting their site, where they are coming from, what they are looking at, and for how long. Google Analytics is the standard tool for answering these questions. Clicky is a great alternative that offers heat maps and real-time data.
Google and Bing offer a set of webmaster tools for claiming ownership of your web presence in search results and let you see how your website is being crawled by their indexing bots. These free tools will tell you if there are page errors on your site, if content is not being seen, and how your site is appearing to Google, Bing or Yahoo. Additionally you can upload a sitemap telling search engines the structure of your navigation and what content is being updated on a particular schedule.
Google Webmaster Tools and Search Console
Bing Webmaster Tools
Google PageSpeed Insights
Solarwinds Pingdom Website Speed Test