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  • SEO Resources for Do It Yourself Visitors

Free Tools

These are the common tools to get started with your SEO journey. For both experts and DIY minded amateurs, you'll want to create accounts and utilize each of these tools during your optimization process. These tools will provide valuable data on website traffic, how the search engines are indexing your site, and will help you locate any performance bottlenecks that could negatively affect your user experience. Whether you're a paying customer or not, we're here to help you in your journey, so feel free to ask questions as needed.


Every website owner needs to know how many people are visiting their site, where they are coming from, what they are looking at, and for how long. Google Analytics is the standard tool for answering these questions. Clicky is a great alternative that offers heat maps and real-time data.

Google Analytics

Clicky Analytics

Webmaster Tools

Google and Bing offer a set of webmaster tools for claiming ownership of your web presence in search results and let you see how your website is being crawled by their indexing bots. These free tools will tell you if there are page errors on your site, if content is not being seen, and how your site is appearing to Google, Bing or Yahoo. Additionally you can upload a sitemap telling search engines the structure of your navigation and what content is being updated on a particular schedule.

Google Webmaster Tools and Search Console

Bing Webmaster Tools

Performance Insights

Some of the best great free tools are the page speed insights apps provided by Google and Solarwinds. These free tools tell you how your site is performing for your visitors. Speed is key to delivering a positive user experience and you should know if you have any glaring problems preventing visitors from accessing your valuable content quickly and easily. Solutions to slow websites can vary depending on your hosting environment (type of server), whether you are using wordpress or something else. Optimizing images, using a CDN, minification of CSS and javascript files, cache settings or plugins can all help in speeding up a slow website.

Google PageSpeed Insights

Solarwinds Pingdom Website Speed Test