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How to Increase Your Website's Organic Click-Through Rate (CTR) in the Search Results

Standing Out in Search Results will help your Organic Click-Through-Rate
Expressed as a percentage, organic click-through rate (CTR) is a measurement of how many clicks your website receives in the search results relative to the number of impressions it generates. A website that generates 100,000 impressions and 20,000 clicks on Google, for example, has an organic CTR of 20 percent. Unfortunately, many webmasters neglect to optimize this performance metric of their site. This blog post offers tips on how to increase a website's organic CTR while also revealing how to track this metric using Google Search Console and Bing Webmaster Tools.