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How to Increase Your Website's Organic Click-Through Rate (CTR) in the Search Results

Standing Out in Search Results will help your Organic Click-Through-Rate
Expressed as a percentage, organic click-through rate (CTR) is a measurement of how many clicks your website receives in the search results relative to the number of impressions it generates. A website that generates 100,000 impressions and 20,000 clicks on Google, for example, has an organic CTR of 20 percent. Unfortunately, many webmasters neglect to optimize this performance metric of their site. This blog post offers tips on how to increase a website's organic CTR while also revealing how to track this metric using Google Search Console and Bing Webmaster Tools.
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What Are URL Slugs and How Do They Affect My Website's Search Rankings?

How URL website page naming can effect SEO
Not to be confused with a domain name, URL slugs are used to identify unique pages on a website. Consisting of letters, numbers and hyphens, they help visitors and search engines find specific pages. Unfortunately many webmasters overlook the role URL slugs play in search engine optimization (SEO). Webmasters should follow the tips outlined here to create Google-friendly URL slugs.
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PageRank vs TrustRank: What's the Difference Between These SEO Metrics?

The difference between pagerank and trustrank
PageRank and TrustRank are two common search engine optimization (SEO) metrics that can influence a website's search ranking. TrustRank is used to measure a website's trust, whereas PageRank measures a website's authority. They've been around for more than a decade, helping search engines calculate the appropriate rankings for billions of indexed websites and web pages. But while many webmasters have heard of PageRank and TrustRank, few know the mechanics of these SEO metrics and how they work.

It's designed to boost search rankings of websites that are trustworthy and lower the search rankings of their dubious counterparts. Although it's a small ranking factor, TrustRank can still influence a website's search ranking on Google.
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A Simple SEO Guide to Securing Long-Term Local Rankings

local seo guide
When it comes to local marketing, most businesses are focused on ranking in the search engines. A great deal of search engine traffic is built around local queries, so a high ranking lets businesses reach their target audience. This article offers a simple guide to ranking websites for local searches.
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