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What Are URL Slugs and How Do They Affect My Website's Search Rankings?

How URL website page naming can effect SEO
Not to be confused with a domain name, URL slugs are used to identify unique pages on a website. Consisting of letters, numbers and hyphens, they help visitors and search engines find specific pages. Unfortunately many webmasters overlook the role URL slugs play in search engine optimization (SEO). Webmasters should follow the tips outlined here to create Google-friendly URL slugs.