Use this as a starting point
Better questions create better plans.
1. Define the customer question
Identify the service, problem, and location a potential customer is likely to use when starting their research.
2. Check your local facts
Confirm that the business name, address, phone, hours, services, and service areas are current across the website and Google Business Profile.
3. Review the service pages
Every essential service should have a focused page that explains the customer problem, the approach, evidence, and next step.
4. Confirm technical access
Make sure search engines can access important pages, mobile visitors can use them, and broken paths or redirects are not hiding key information.
5. Choose meaningful measurement
Define what a qualified lead, call, form, booking, or sale looks like before reporting begins.