Use this as a starting point
Better questions create better plans.
Where do ideal customers begin?
Are they searching from nearby, researching before a visit, comparing providers, or looking for a specific problem to be solved?
Which services need clearer pages?
Identify services that generate revenue but are not easily understood, located, or compared on the current website.
What signals trust today?
Reviews, client examples, credentials, photos, service details, and fast responses can all shape the decision before a conversation happens.
Who owns implementation?
Clarify whether the SEO team, business owner, developer, writer, or a shared team will make each recommendation happen.
How will we recognize progress?
Agree on leading indicators and qualified business outcomes rather than relying on a single ranking report.