Use this as a starting point
Better questions create better plans.
SEO
Search engine optimization: the practice of improving a website so search engines and potential customers can better find and understand it.
Local SEO
SEO work that improves how a business is represented in location-based search, maps, business profiles, and nearby customer journeys.
Google Business Profile
A Google-managed business listing that can show contact information, services, reviews, photos, and updates in Google Search and Maps.
Structured data
Machine-readable information added to a page to help search engines understand details such as an organization, service, FAQ, or article.
AEO
Answer engine optimization: organizing content so specific customer questions can be answered directly and accurately.
GEO
Generative engine optimization: improving the clarity, evidence, structure, and citation readiness of content for AI-assisted search experiences.